At SEMEA & Partners we have developed the SEMEA DOMUS ‘AIDA’ home staging win-win model for real estate agents (see acronym explanation below) such that our home staging fees are completely covered by obtaining the optimal final sale price achievable for the property and hence do not reduce our real estate agent client’s commission income fee. The ‘AIDA’ home staging value proposition is essentially aimed to excite both vendors and applicants by revitalizing properties and stands for an increased ‘attention and interest’ during the property search which is then transformed by the local negotiator’s skills into the ‘desire to acquire’ at the current market price. Our approach has been particularly effective for real estate clients in the international property markets in London, Milan, Dubai and Sydney.